Design Tips for Your LED Billboard Advertising Campaign in the PhilippinesPosted on Monday, March 28, 2016
Making an LED billboard advertising campaign in the Philippines can be daunting. There are a lot of things to consider, like the target audience, when to run the ad, how frequent you want it to appear, and – of course – the design. The design is one of the most important things to consider when it comes to LED billboards. After all, it will play a huge role in catching the attention of your chosen target market.
Designing your first LED billboard ad can be tricky, but don’t worry because we have a few tips for you. Gather your creative team and review these design tips for your next billboard advertisement!
Make Sure Your Font is Readable
Will your LED billboard ad contain texts? If the answer is yes, remember to be careful when choosing which font to use. Make sure that your typeface is readable. Instead of using a fonts with thin strokes, use letterings that are thick so that your words will be visible even from a distance. Also, try to avoid fancy scripts because they might make your message difficult to read. To check the readability of your font, try standing in areas where you expect your target audience to view your ad. If the ad is legible from there, then you’re in the right path!
High Contrast is Important
Now that you have decided which font to use for your LED billboard ad, it’s time to move on to the colors. Make sure that the color of your font and the color of your background match with each other. In fact, to help improve the readability – as well as your brand recall – make sure to use contrasting colors. Why? It is because contrasting colors make your digital billboard ad easier to see even from afar. Using low contrast colors will make your text and background blend together, making it difficult to see and understand. On the other hand, using contrasting colors will make your text stand out from the background even when viewed from a great distance.
Use High Quality Images
Keep in mind that your advertisement will be viewed at a huge LED billboard. This means that your image and video graphics should always be in high quality. If you use low quality images, it will become pixelated because they will be blown up to fill the large screen of the digital billboard. This will not only make your advertisement unappealing, it will also make it difficult to understand. To avoid this, make sure that your graphics’ resolution is high.
Keep Your Message Short and Sweet
Unless traffic is heavy, your target audience will most likely only have a few moments to view your LED billboard advertisement. Keep this in mind when writing the copy for your ad. Keep your text as short as possible. After all, it would be easier for commuters to view and understand a concise message compared to longer ones. However, in your effort to shorten your copy, remember not to disregard the content or the message that you want to communicate to the audience. Make sure that your delivery is strong, clear, and attention-grabbing. It’s better if you can create a catchy message in seven words or less.
There are plenty of things to consider when designing an LED billboard advertising campaign in the Philippines. If you are a newcomer in the industry or someone who is looking for suggestions to help improve your ad’s effectivity, take note of the design tips above. They will help make your advertisement noticeable, readable, and effective!