The Importance of Visual Content in Digital AdvertisingPosted on Monday, February 22, 2016
There are several mediums of advertising, one of which is digital. Despite the popularity of traditional means of advertising, digital marketing managed to wedge its way into the consciousness of advertisers worldwide. Its influence is so far reaching that you can see it wherever you go; for instance, you’ll see LED billboards serving digital advertising purposes in the Philippines just like in any other country.
Truly, digital advertising is soaring high at the moment. If you are an entrepreneur who would love to use this means of advertising for your own brand, you have to learn all about visual content first. Visual content is one of the important aspects that can make or break your brand. How important is it in digital advertising? Read further to find out.
A Picture is Worth a Thousand Words
Do you ever wonder why silent movies were such a hit? Despite the lack of verbal communication, plenty of people still reminisce about the era of silent movies so fondly. This is because the things that we see have a huge impact on the way we feel and the things we do. In fact, according to psychologists, 93% of all communication is done without talking. Even in conversations, the importance of body language amounts to at least 55%.
Since people focus more on what goes unsaid, it only means that a picture is truly worth a thousand words. Your advertisement’s visual content will play a huge role in communicating your brand’s message to your target market. In your next advertisement, make sure to show, not tell, your audience the message of your brand.
Learn to Pace with Your Consumers
Consumers these days are always on the go. Not do they only spend less time at home, they also spend plenty of time travelling. This means that instead of getting information through traditional means, – like through newspapers and the television – they acquire data through digital means, like the internet.
Since consumers are always moving from one place to another, they don’t have enough time to digest long content. If your article is so long that your audience cannot finish it in one sitting, then you won’t be able to communicate effectively with your market. Instead of focusing on words, focus on the visual content of your advertisement. Consumers surely find it easier to view images that relate your message instead of reading long articles about a certain product. The same can be said about your LED billboard ads. Instead of long lines of text, making use of images to portray your message will help commuters absorb what you mean more easily.
Keep Them Engaged
The birth of digital advertising brought to light a lot of truths. One of them is that consumers love engagement. Between an ad that does not engage the audience in any way and an ad that patrons can interact with, which do you think will be a big hit? It’s likely that the more engaging advertisement will be appreciated by your patrons. Use visual content to keep your customers engaged. The more entertained consumers are, the more likely they are going to share your advertisement with other people!
If you are wondering how important visual content is in digital advertising, the answer is very important. Studies show that the human brain processes images 60, 000 times faster than plain text. This means that consumers are more likely to understand your brand message if you use visuals to communicate them. In today’s world where people are always on the move, it’s important to communicate your company’s message efficiently and at a fast rate.