Why Out of Home Advertising is ImportantPosted on Wednesday, February 17, 2016
The world-wide web is a strange, vast place where one can do almost anything. Through the internet, you can make a purchase, play games, and meet new people. It’s not just important for individuals – online presence is highly beneficial for many businesses. What’s more, it allows advertisers to market their products and reach even people who are just sitting at home!
It was only a few years ago when we were introduced to digital advertising. As time passed by, more and more people jumped on the bandwagon. Digital advertising’s influence is so far reaching that traditional advertising materials are also being digitalized! In fact, there are now LED billboards used for digital advertising purposes in the Philippines, and all over the world.
LED billboards join the list of marketing materials that are used for out of home advertising, or advertising that is done outdoors to publicize one’s products or services. This kind of advertising has been around for thousands of years – however, since digital advertising is gaining traction, OOH is falling by the wayside. With plenty of advertisers shifting to digital, a question arises: is out of home advertising really important?
Consumers are Mobile
The combination of wireless connection and portable devices makes almost everything easier and more accessible. This means that people can now do their work, be entertained, and connect to other people wherever they are, using just their gadgets! In result, people can comfortably spend more time on transit. Consumers are always moving these days; visiting a new restaurant that got good reviews on their favorite website or watching a new movie that trended on social media.
Since consumers are spending more time travelling now more than ever, it’s the best time to take advantage of out of home advertising. Your advertisements should reach out to your target market – if they are always on the go, then it makes sense to place your marketing campaign out on the streets. Put up a billboard ad or place several posters in places where you know your target market frequents. This will help you communicate your brand’s message to your target audience effectively.
OOH Ads are Cost Effective
People often think that out of home advertising is expensive. The truth is, it all depends on the advertising material that you buy. If you are thinking of buying a gigantic LED billboard, then you have to prepare a hefty amount of money. On the other hand, if you are thinking of buying a digital signage or a medium sized billboard that you can place a few blocks away from your store, it probably won’t cost you much.
Yes, a billboard will still cost you more than a digital advertising campaign will. Although, when you think about it, your online ad will be on the internet for a few months at best Meanwhile an LED billboard or traditional signage can be around for years. When you consider the life span of digital billboards these days, you’ll find that they are actually very cost effective.
Advertisements are Also Mobile
Consumers riding a train or bus will probably only see your billboard ad for a few seconds at best. This is why plenty of advertisers make sure that their ads are catchy and easy to understand. The problem is that sometimes consumers are still unable to retain the information that you gave them due to the short amount of exposure. Good thing out of home ads can also be mobile.
Nowadays, billboards don’t have to remain stationary. Thanks to bus, jeepney, and taxi ads, you can spread your message to your target audience wherever they are! Not only that, you’ll also find roaming LED billboards that display advertisements along highways. If your target audience is always on the move, then your advertisement should be too.
Modern consumers are always on the go. If most of your consumer’s time is spent outside, that’s where your advertisements should be too. Out of home advertising is still relevant in the digital age because it has the ability to draw your target market’s attention and encourage sales using so many unique techniques. OOH is not only an effective way to communicate with consumers, it also compliments other forms of advertising, like digital ads.